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Canadian Cattlemen's Association Joins Sustainable Beef Group

20 December 2012

CANADA - The Canadian Cattlemen’s association has joined the Global Roundtable for Sustainable Beef Production (GSRB), a non profit organisation which boasts McDonalds, Walmart, Merck, Dow Agro Chemical and the National Wildlife Federation as members.

CCA President Martin Unrau said working with and contributing Canadian research and expertise to the roundtable’s efforts towards improving global sustainable beef production is an opportunity not to be missed.

The CCA recognises the numerous value propositions for becoming a GRSB member like engaging with leaders from across the value chain and participation in shaping the global dialogue on beef sustainability.

“The CCA does excellent work in the area of sustainable beef production and has been looking for the right opportunity to share our expertise in this area,” Mr Unrau said.

“In our view, sustainable beef production is crucial to the long-term competitiveness of Canada’s beef cattle industry. We have found a good fit in the Global Roundtable for Sustainable Beef and look forward to continued collaboration with them.”

The Beef Cattle Research Council (BCRC) is geared towards sustainable beef production and, as a division of the CCA, has improved production, sustainability and efficiency of the sector.

BCRC research has looked into carbon sequestration, reducing the amount of methane produced per pound of beef by reducing cattle finish times, more sustainable grassland and forage management techniques, soil erosion and water courses.

In order to quantify the environmental benefits of cattle production, research proposed in the second Beef Cattle Industry Science Cluster, a partnership through the BCRC and Agriculture and Agri-Food Canada, will examine the environmental footprint of the Canadian beef industry.

“We are delighted CCA is lending their voice and expertise to GRSB,” said Cameron Bruett, GRSB president.

“As a multi-stakeholder forum, GRSB relies on the critical input and guidance of all members of the global beef industry. Adding the knowledge, experience and commitment of the Canadian cattle producer will strengthen GRSB's ability to advance our goal of creating the most sustainable global beef value chain possible. We are confident that the addition of CCA will be a great benefit to the sustainability of Canadian cattle operations and the global beef industry.”

TheCattleSite News Desk

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