Sixth Record Sales Year for Certified Angus Beef24 October 2012
US - Amid US cattle and beef supplies curtailed by economics and drought, Certified Angus Beef LLC (CAB) reported record sales of its signature brand for a sixth consecutive fiscal year that ended September 30.
More than 16,000 licensed partners around the world made that possible by capitalizing on the
consistent dining experience the premium brand brought to consumers as prices for all beef
continued higher. Sales totaled 811 million pounds, surpassing last year’s record by 4 million
pounds and up 49 per cent from just six years ago. During that period known for its challenging consumer
economy, Certified Angus Beef ® brand sales advanced from representing 5.6 per cent to now more than
9.6 per cent of all federally inspected cattle harvest.
That continued growth speaks to brand partners’ commitment to provide and serve the highest quality Angus beef available, and attests to increasing consumer demand for premium products, said company president John Stika.
“It is only because of our partners’ dedication and commitment that we see gains. Their hard work and leadership of the quality beef movement is what makes this brand relevant and successful,” he said.
TheCattleSite News Desk