And another reason why organic beef has been increasing by 20% a year. And natural beef is increasing at a similar rate, and soon will get its own certification so that the term 'natural' actually means something.
People are getting tired of getting lied to and companies relying on fooling tactics to get you to buy their products. Those who never educate themselves into food wont ever know about the dye. But those who try to learn about their food will most likely switch to a higher priced, but less chemical infested brand, but usually only if its convenient enough and not priced too much higher.